BOSTON, Mass – The USGA and its official partners have designed several innovative ways to elevate the on-site experience of the 122nd U.S. Open, which will take place at The Country Club in Brookline, Mass. from June 13-19.
“We have worked closely with our incredible partners to develop several exciting ways to enhance the experience of fans on-site for the 122nd U.S. Open,” said Jon Podany, the USGA’s chief commercial officer. “We are looking forward to providing fans with new and innovative ways to engage with the action and drama of this year’s championship and ensure that their experience at The Country Club is a memorable one.”
From June 13-19, fans can expect:
AMERICAN EXPRESS ON-SITE BENEFITS
The American Express® Card Member Lounge, located on the 6th hole, will have indoor and outdoor seating with a view of live golf and a climate-controlled environment, complete with a Father’s Day card station, a for-purchase bar, for those who are 21 and older, and more. Card Members may bring up to two guests. American Express Card Members receive 10 percent off all purchases in the Card Member Lounge, as well as at on-site concessions and mobile GoTab orders. The discount will be applied at checkout when the Card Member pays with their American Express Card. Attendees can also stop by either of two Fan Services locations, on hole Nos. 2 and 14, for information on the championship and complimentary phone-charging lockers. Card Members may borrow a portable phone charger for the day and grab a complimentary American Express Radio, where they can hear all of the on-course action via the SiriusXM broadcast during the championship rounds. All fans can receive a complimentary radio during select windows Thursday through Sunday. On-site benefits available while supplies last, space limitations and other terms apply.
LEXUS PERFORMANCE EXPERIENCE
Located to the left of the 14th fairway, the Lexus Performance Experience offers a range of interactive activities to entice golf fans. Attendees will have the opportunity to interact with some of the luxury brand’s latest models, including the all-new NX plug-in hybrid electric vehicle and the IS 500 F SPORT Performance Launch Edition, a V8 sports sedan. In addition, guests can indulge their inner race car driver with an exhilarating turn behind the wheel a Lexus Racing RC F GT3 driving simulator. Golf fans can also compete for prizes in a long-drive competition with an interactive swing simulator and take a commemorative photo at the U.S. Open Trophy Experience hosted by Lexus near Gate 6. https://www.usopen.com/2020-u-s–open-trophy-tour-presented-by-lexus.html
DEWAR’S LEMON WEDGE
A special addition to the 122nd U.S. Open this year is the “DEWAR’S Lemon Wedge”, an invigorating twist on the classic “Highball,” which will serve as the official cocktail of the U.S. Open. The recipe features DEWAR’S 12-year-old whisky, club soda and fresh lemonade and is topped with a golf tee pick and lemon wedge for garnish. The DEWAR’S Lemon Wedge will be available to fans in upgraded ticket and hospitality facilities on-site and will be served in a commemorative cup. For those who cannot make it to the course but want to raise a toast to the champion with the signature DEWAR’S Lemon Wedge cocktail at home, DEWAR’S has created a cocktail kit currently available nationwide; see here. https://www.cocktailcourier.com/cocktail/the-dewars-lemon-wedge-x-us-open/
ON-SITE WAYFINDING
Fans can utilize the U.S. Open App on iOS and Android to locate their favorite players, see which group is upcoming on any hole and find grandstands, concessions and other amenities throughout The Country Club. Step-by-step navigation, powered by Cisco, will make it easy for fans to navigate around the venue and have a memorable championship experience.
USGA MERCHANDISE PAVILLION
Fans can shop at the Main Merchandise Pavilion, covering 24,000 square feet, and featuring more than 400,000 logoed items from 45 brands bearing the 122nd U.S. Open Championship logo, including hats, polo shirts, outerwear, t-shirts, posters, headcovers, golf towels and much more. In addition to major apparel brands such as Ralph Lauren, adidas, Nike and Under Armour, local vendor Kate Murphy, a graphic artist and creative designer, is producing notecards and custom prints.
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