LIV Golf announces new corporate sponsor

LIV Golf League has announced a new corporate sponsor - Easypost - a shipping company with thousands of customers that ship millions of deliveries around the globe.

BOSTON, Mass – LIV Golf has announced its first tournament sponsor.

In a press release the Saudi-backed circuit wrote that Resorts World Sentosa, a hotel company based in Asia, is signing on to back the LIV Golf Singapore event. The Singapore stop is the fifth competition on LIV’s 14-tournament schedule and will be held in late April.

The news comes two weeks after the fledgling organization signed on EasyPost, a logistical and commerce company, to be the league’s global partner. EasyPost already had a presence in LIV Golf, as the firm is a sponsor of Patrick Reed.

Easypost, founded in 2012 is a shipping company with thousands of customers shipping millions of packages, has a endorsement deal with LIV Golf and Patrick Reed.

The moves are steps in the right direction for LIV Golf, which lacked any formal sponsorship during its inaugural year while spending $784 million to launch the league. LIV Golf officials have touted the team franchise component of the league as a primary facilitator for future sponsorships and revenue. Twelve teams are competing in a 14-event schedule in 2023, and the captains—which include Dustin Johnson, Phil Mickelson, Bryson DeChambeau, Brooks Koepka and Cam Smith among others—have as much as a 25-percent equity stake in their teams. The plan for 2023 is that each team covers its own operating costs, using sponsorships, team prize money and merchandise to do so.

As of writing, no club has received financial backing of a sponsor or owner outside of the league deals with EasyPost and Resorts World Sentosa.

Earlier in the year, LIV Golf announced it had secured a U.S. broadcast deal with The CW Network, although the CW is not paying any rights fees to LIV. Instead the two entities will do a revenue split on advertising. Only Saturday and Sunday rounds will be broadcast on linear television, and those events outside the United States will air on tape delay.

LIV Golf’s second event of 2023 will take place March 17-19 in Tucson. Charles Howell III and the Crushers team won the season opener at Mayakoba in February.

Jim got his start in golf writing with a gig at a Connecticut-based golf magazine, where he interviewed Ernie Els, among others. Since then, he’s covered tournaments for the LPGA, PGA Tour, Champions Tour and many amateur events. His work has been published in a number of magazines including GolfBoston Travel & Leisure, Southern New England Golf, New England Golf Monthly and Rhode Island Monthly. Jim ‘s favorite golf courses are Kebo Valley in Bar Harbor, Maine, Pebble Beach and Furry Creek in Vancouver B.C. and almost any Donald Ross course. Jim can be reached by email at

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