ORLANDO, Florida – Did it took courage for Wilson Golf to subject themselves to another round of potential ridicule by investing in a second season of Driver vs. Driver on the Golf Channel?
Some skeptics think so.
Season one two years ago not only seemed to lack focus, but the winning design had not been passed by the USGA for conformance to the Rules of Golf. Embarrassing? For sure, since the club was delayed getting to retail stores.
A major mistake for sure but it did draw lots of additional attention to Wilson and the driver. Much more damaging was the driver named the Triton. It had an interesting design but didn’t perform and was quickly forgotten by Wilson and the golf public.
In season No. 2 Driver vs. Driver saw a number of changes for the 14 finalists with the winning design receiving $250,000 rather than the $500,000 in season No. 1.
The testing was more thorough and used not only professionals but also recreational golfers playing in the American Century Celebrity Tournament in Lake Tahoe.
The panel of judges was made up of the president of Wilson Golf Tim Clarke who had also been part of DvD1 plus NHL Hall of Famer Jeremy Roenick, an avid golfer with a single digit handicap. The panel’s third member was British PGA Professional Rick Shiels who is a huge star on social media with over 418,000 YouTube subscribers.
The winner of DvD2’s $250,000 was Evan Hoffman, a 27-year old industrial designer from San Diego, for his creation the Cortex.
Clark said in the press release announcing the selection of Cortex, “Season Two of the show yielded two amazing finalists; the Cortex and the Rozwell. Ultimately, the Cortex came out on top with its clean, classic shape, overall consistent performance results from a wide range of player testers, and steady sound across the entire face of the club. We are excited to get this driver into the hands of players at all levels of the game.”
The Wilson Staff Cortex is priced at the upper end of the price spectrum at $500, the same as the TaylorMade Golf M3, the Titleist TS2 and the bestselling Callaway Rogue. This bracket is $100 higher than some popular drivers such as the PING G400, and $50 more than the newest from Cobra, the KING F9 Speedback.
Whether the Cortex will attract sales will depend on its performance rather than sticker price.
The search to produce a driver with more length comes down to creating ball speed and lowering spin. Wilson thinks they may have found the answer with Hoffman’s idea to remove almost half of the titanium in the clubhead, replacing it with carbon fiber.
What was done with all these former grams of titanium is the key to the design. First, and most noticeable, is the 8-gram sliding weight in a channel that runs from the very rear of the sole towards the face. With the sliding weight in a rear setting, ball flight is higher with more spin and moving it closer to the face producing lower trajectory and less spin.
There are also two reversible weights (8g and 2g) in the sole, one towards the toe and one towards the heel to adjust the draw/fade bias.
The Cortex offers a choice of three lofts – 9°, 10.5° and 12°–with shafts including the high launch Atmos Tour Spec Red, the mid-high launch ATMOS Tour Spec Blue and the low-launch low-spin ATMOS Tour Spec Black.