ORLANDO, Florida – Titleist’s line for the 2019 season, especially the TS2 and TS3 drivers, were products of the Titleist Speed project, an internal program to maximize ball speed. The new design has paid benefits making Titleist drivers the most played on the PGA Tour and helped to remove the “too short and too much spin” reputation of earlier models especially the 917D.
Whether the feeling that Titleist couldn’t be competitive distance-wise with Callaway’s Epic/Rogue/Flash or TaylorMade’s M series drivers was fair or not, the TS2/TS3s have moved beyond that as a consideration. Last week they were joined with a model for better players who generate a lot of driver spin, the smaller clubhead low-spin TS4.
“TS drivers have exceeded all our expectations both on tour and with golfers around the world,” said Josh Talge, Vice President of Marketing Titleist Golf Clubs. “When it comes to driver performance, TS has shown that it’s no longer a one- or two-horse race.”
“While we know most golfers find their best fit in a TS2 or TS3 driver, there is a percentage of players out there with distinct performance needs, such as aggressive spin reduction,” Talge said. “TS4 is the ultra-low spin driver that still produces exceptional ball speed. If you want to hit it longer but are having trouble controlling spin off the tee, TS4 was made for you.”
So, what makes the TS4 able to make these claims?
As with the TS2 and TS3 the crown is cast titanium and 20% thinner, i.e., 10 grams less, than the 917 models of two years ago and the TS4 face is the same as the TS2/TS3, a variable thickness design Titleist calls Radial VFT. On difference thought is the classic pear shape clubhead since it is only 430cc has less air resistance and can be swung faster.
To get the lower spin numbers (Titleist says about 300 rpm less) and thus more distance the TS4 sole weight seen in the TS2 has been moved from the trailing part of the sole towards the front nearer the face. This moved the center of gravity forwards which produces a flatter, piercing trajectory. The tradeoff is this weight placement to produce the lower spin combined with the smaller clubhead means the TS4 is less forgiving, a critical factor for those whose swings have trouble getting impacts in the center of the face.
The TS4 like the other TS models comes with a stock shaft length of 45.5” and this is not the first time this approach of smaller head-weight forward has been used. Four years ago, Titleist brought out the 915D4 and TaylorMade just got approval by the USGA of a “Mini Driver” though from the scanty information available the clubhead looks to be less than 350cc.
Titleist debuted the TS4 at the Valero Texas Open with two of the 44 players using Titleist drivers switching.
Brand & Model:
Titleist TS4 driver
Thinner crown and variable thickness face
Speed Chassis construction.
Smaller, 430cc pear-shaped head
CG closer to face to lower ball spin
Retail Price & Availability:
$500 the same as the TS2 and TS3. In shops late June.
Need to Know:
Four aftermarket shaft choices: Even Flow T1100 White 65 (Low launch and spin), HZRDUS Smoke Black 60 (Low/mid launch and spin), TENSEI AV Series Blue 55 (Mid launch and spin) and KURO KAGE Black Dual Core 50 (High launch and moderate spin).
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