Top 10 “Hot Stuff” at 2024 PGA Show

The 71st PGA Merchandise Show at Orange County Convention Center January 25-27 is the Super Bowl for the golf industry and attracted pros and manufacturers from 84 countries and 1000 exhibitors. Ace golf writer Len Ziehm found 10 special companies!

ORLANDO, Florida – Every year it’s the same thing – only different.

The 71st PGA Merchandise Show again showcased the newest of the new in golf gear and attire. There were more than 1,000 companies and brands to entice the approximately 30,000 industry members who gathered at Orange County National Golf Center, for the traditional Demo Day, and the Orange County Convention Center for three days of indoor browsing.

This massive gathering began with merchandisers showing their wares from the trunks of cars in 1954 and grew into one that had representatives from 84 countries and all 50 states this year. More than 7,000 PGA professionals attended this year’s gathering, and they’ll be bringing much of what they saw to their shops and stores back home.

That should intrigue the reported 41.1 million Americans who play golf and create a $22.6 billion total economic impact in America.

It’s not easy to wade through the lines of exhibits at the OCCC, where each day began with traffic nightmares for attendees trying to find parking spots. It was all worthwhile once they got inside, however. The products were diverse and – in most cases – worthwhile additions to American golf consumers.

Enough said for the scene-setting. Let’s get to the good stuff, and there was a lot of that. Interestingly much of it was brand new to the show, and organizers made a well-received change in how the newbies were displayed. The New Products section was expanded and easier to walk through. It was a busy place and included some items judged – by me at least – as the most interesting at the overall show.

Whether they work is up to the golfers who try them. Golf’s an individual sport and some things work better for some than others. We stayed clear of the major equipment companies for this report because they have their own promotional styles, but these 10 products are worthy of your attention, too.


Popticals golf sunglasses help you see the topography of the course clearly while also enabling better tracking and visibility of the ball.

(1) POPTICALS – This is a sunglass company with its products hand-made in Italy. What’s intriguing here is that the company makes sunglasses designed specifically for various sports and needs.

“Our most popular is our golf line,’’ said Gary DiSalvo, chief executive officer for the company’s headquarters in Ellisville, Mo. “These glasses are specifically made for golf. The lens focus is on green and golf courses are overwhelmed by green. We wanted them to focus more on the ground, and the green color will help you see better.’’

He says the difference in viewing will be immediate.

“As soon as you put on a pair on a golf course you’ll notice something different. You’ll see different shades of green and that’ll help in putting,’’ he said. “You’ll be able to tell the levels of the green, whether your putt is uphill or downhill. The second you put these glasses on they’ll show miniscule differences in the grass, the elevation changes, where the break might be.’’

The golf sunglasses, listed on the Popticals website at $143, can be folded. Dustin Johnson and Nick Faldo are among those who the company says have given Popticals a favorable review.



Perfect Hands Golf training system promotes muscle memory to make a consistent, on-plane swing promising straighter ball-flight and more distance.

(2) PERFECT HANDS GOLF – Training devices abound at all PGA Shows, but this one was billed as “the world’s first ever swing and strength trainer.’’ It’s equipped with a belt, four accleration bands that come in 10-, 20-, 30- and 40-pound increments, gloves for both hands and a carry case.

If used as suggested, this device is said to help a player both get his swing on plane and increase his strength and range of motion. In short, Perfect Hands can develop proper technique and increase swing speed. The listed website price is $199.99.



Zero Friction, LLC unveiled the Wheel Pro STRIDE golf bag, a first of its kind light weight, autonomous electric golf bag packed with tons of features.

(3) WHEEL PRO STRIDE – This electric bag trolley, is the newest innovation by Chicago-based Zero Friction, one of the most active creators of new golf products in recent years. The Stride is an offshoot of the Wheel Pro, which was part of the 2023 show, and the Stride was a winner in the International Network of Golf’s Industry Honors at this year’s show.

The Stride’s 35-pound bag has a pocket-sized remote control that uses Smart Technology to follow within three feet of the golfer. It’s a versatile product, though, as you can push it, carry it or put it on a cart.

It comes with an umbrella holder, a cooler that can hold up to six cans or bottles, two invisible magnets to secure a rangefinder or Bluetooth speaker and a built-in USB port. Its price at the PGA Show was $2,499.



Omnix Golf Bags are far from ordinary, with colors, textures, and materials that pay homage to next gen golfers who live and breathe self-expression.

(4) OMNIX BAGS – This company specializes in customizing bags, and some of its creations were the most eye-catching items at the show. They had an interchangeable outer shell, seven multiple pockets, 14-way club dividers – and, most importantly, a distinctive appearance. The company calls it “revolutionary’’ with its combination of advanced technology, functionality and edgy style.

The models that caught my eye the most were mostly in the company’s Rainbow Series. The Black Vodka and Sex on the Beach models in that series are both priced at $540.

“Omnix bags will illuminate the course and feed free spirits,’’ according to the company’s website. No argument there.



The ZIGIT platform, which makes it easy to sell and buy alcoholic beverages on golf courses, is a first-time exhibitor at the PGA Show.

(5) ZIGIT BEER AND DRINK DISPENSER – This one could be controversial because it might involve dispensing alcoholic beverages on golf courses. The Phoenix-based company has it in operation at, among other places, the American Airlines Center in Dallas and wants to make inroads into the golf community

“We’re targeting golfers because they could use it year-around,’’ said Zigit’s Chris Hurry.

Zigits can serve beverages on the course, but the choice of which ones is up to the course owners. They’ll decide what beverages are offered, but Zigit has technology that can screen out under-age buyers and limit the alcoholic daily intake of others.



Rimac Golf knows everything there is to know about golf ball compression and its affects on your putting and chipping.

(6) RIMAC BALL TESTER – Golfers want to know the compression of their golf balls to ensure they’re all the same. This machine, patterned after one used in the auto industry starting in 1930, can do this.

Rimac isn’t just a clever tool. It reveals the precise compression of each ball far beyond the vague labels like “firm,’’ “soft,’’ “softer’’ or “soft feel.’’

Understanding compression enables golfers to select balls more knowledgeably and find the best-suited ball for their style of play. The company’s website lists the price at $1,495.



Alcide Deschesnes’ One Club trainer can also double as a warmup tool.

(7) ONE CLUB TRAINING DEVICE – This One is engineered to enhance a golfer’s swing mechanics and engrains the correct neuromuscular paths for swing consistency. Thanks to technology it provides instantaneous tactile, audible and sensory feedback.

Alcides Deschesnes, a Canadian-born mechanical engineer, was an outstanding athlete in multiple sports. He developed the One Club and sells it with a training guide designed to increase golfers’ swing speeds.

“It’s more than a weighted club,’’ said Deschesnes. “It combines the principles of dynamic inertia resistance with instant feedback and can be used as an exercise tool.’’ It retails for $197.98.



DIAL Ball Mark created by TOWEL TAG has invented a ball marker called “Hold The Line” that allows you to “draw and invisible, accurate line”, helping you build confidence and promising to make more putts.

(8) DIAL BALL MARKER – Toweltag, a Canadian company that also manufactures popular golf towels (I have two versions on my bag), intrigues me this year with its ball marker that can help golfers draw straight lines on their balls for identification purposes but is more valuable after play begins.

“It can be used as an alignment tool,’’ said Craig Holub, who labels himself as TowelTag’s “founder and visionary.’’

The ball marker comes with a dial that can help line up putts, be it on the putting green before a round or on the course. Listed price at the PGA Show was $19.99.



Mike Dickson, a top 100 GOLF Instructor, shows how more lag in your golf swing can generate more distance, and repeating a proper swing sequence will capture the feeling of a tour swing in 10 swings or less.

(9) LAGMASTER – One of the Show’s more popular booths featured another training aid and this one looks like the drain pipe under your kitchen sink. Mike Dickson, a top 100 GOLF teaching pro, is the founder and believes it can accomplish big things for golfers who use it.

“The LagMaster is a revolutionary full swing training aid that trains your body, arms, and hands simultaneously to create a consistent and powerful swing.” said Dickson. “When your body, arms, hands and club are synchronized correctly the result is more power in the swing, better weight shift and perfect finish at the target.’’

According to Dickson LagMaster promotes imprints to the motor memory for the proper downswing sequence producing more lag in the down swing. He said every great player created and sustained lag in their down stroke. Doesn’t every golfer crave for more speed, greater consistency and better contact? The LagMaster training device is $119.99.



Randy Kuckuck’s Zoom Broom and Zoom Breeze can eliminate leaves as a problem for golfers.

(10) ZOOM BREEZE – This product is the golf version of the Zoom Broom — a name that I love because it has a nice ring to it. It’s also fun to use. On a windy day it can be a ball-saver. Turn the battery-powered gadget on, and the leaves get out of your way.

It weighs only two pounds, fits in a golf bag and the sound it makes – according to creator Randy Kuckuck – isn’t a negative.“In a room it’s a little noisy, but on a wide open course it isn’t bad,’’ Kuckuck said.

Kuckuck, a Michigan State alum, got the idea for the Zoom Broom after a few of his rounds as a retiree were negatively impacted by too many leaves. The Zoom Broom can also be used around the house and is priced at $189. The golf-specific Breeze version is $179.

Len has been covering golf for over 56 years. He was the golf columnist for the Chicago Sun-Times for 41 years and has been in the same role for the Daily Herald and several regional newspapers since 2009... Len is also a regular contributor to the Chicago District Golfer magazine and his travel pieces are regularly published in Pro Golf Weekly, New England.Golf, eSouthernGolf and the Ohio Golf Journal. His works for all publications are available at It is in its 15th year of operation and has been enhanced by the photography provided by his partner Joy Sarver... An inductee into the Illinois Soccer Hall of Fame in 2004 (for his reporting and youth coaching, not as a player), Len was also inducted into the Illinois Golf Hall of Fame in 2019. He is also on the Advisory Board of the International Network of Golf, is a lifetime member of the Golf Writers Association of America and a member of the Golf Travel Writers of America.

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