Titleist: The New T-Series

Titleist has launched three new iron models in the T-Series (T100) (T200) (T300) that the company claims is tailored to fit every type of golfer.

ORLANDO, Florida – Titleist recently introduced the 620 CB and MB irons which are basically “pro-only” models and for recreational players the much more significant T-series composed of the T100, T200 and T300 which means Titleist’s familiar AP designation is history. The T-series is a departure from the past not only in nomenclature, but theT200s and T300s now have a new internal construction called Max Impact technology.

“The T-Series represents a revolutionary step forward in Titleist iron design and technology,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “Our Club R&D team is nearly six times the size it was when the first AP iron was introduced 11 years ago. It’s because of that ongoing investment that we’ve been able to make such significant breakthroughs in materials and construction and learn how to package those technologies into constructions that offer the look, sound and feel that players expect from a Titleist iron.”

T100s are a player’s-category iron designed for professionals and better amateurs filling the slot formerly held by AP2s. The face thickness is an extremely thin 1.8 mm and the low and mid lofts have a co-forged cavity back head with tungsten in the heel and toe.

“With T100 we wanted to build an iron that delivers incredible performance and perfectly suits the player’s eye,” Marni Ines, Director, Titleist Irons Development said. “This is a precision product. It’s not about hitting it the furthest, it’s about hitting it that exact distance each and every time, being able to work the ball when necessary and having that pure look and feel that the best players in the world demand.”

In the players-distance category the old AP3s give way to T200s which are made with a forged body and a thin L-shaped forged face. Inside are large tungsten heel and toe weights along with the Max Impact construction.

The game-improvement category T300s take over from the old AP1s and also incorporate the Max Impact technology with a slightly larger to help with higher launch and to give additional forgiveness.

“There are three key elements to hitting a great iron shot: distance, dispersion and angle of descent,” said Innes. “T-Series technology helps players carry the ball longer and hit their number more consistently, even when they don’t make a perfect strike. Dispersion is tighter, so the ball stays on target. And trajectory is optimized, so the ball not only lands on the green, but stays there. Length means nothing if you don’t have control.”

Golfers who use Titlesit golf equipment will be looking to upgrade to the T-Series which marketing campiagn will be impossible to ignore in the coming months.

Max Impact technology in the T200 and T300 models is Titleist’s name for an internal core made of a special polymer created in a partnership with Titleist Golf Ball R&D who provided the knowledge and experience to get the necessary combination of properties.

“Max Impact allows us to make thinner, faster faces that push the limits of iron ball speed,” Ines said. “With this system in place, we’re able to take our materials and make them thinner and faster to maximize speed across the face and help give us the launch angle we need to deliver more consistent distances on every swing. In other words, you’ll end up with more shots that hit the green – and stop there.”

“Being able to rely on the material expertise of our Golf Ball R&D team, we were able to build a polymer core with properties that not only deliver the resilience we needed for speed performance but also sound dampening that helps us dial in the preferred feel for each construction.”

Titleist T100 Irons

Thin faced forged players iron

Two co-forged cavities with average 66 grams tungsten per head

Compared to AP2 increased leading edge bevel, thinner topline, less offset

Progressive blade lengths, sole widths and hosel lengths

46° pitching wedge

Stock steel shaft True Temper AMT Tour White

Stock graphite shaft Mitsubishi MCA Tensei White AM2

$175 per club steel ($1399/set of 8)

$187.50 per club graphite ($1,499 /set of 8)

Titleist T200 Irons

Forged players distance iron

Max Impact technology in 4 through 7 iron

Tungsten weighting average of 90 grams heel and toe of mid and long irons

Progressive blade lengths, sole widths and hosel lengths

43° pitching wedge

Stock steel shaft True Temper AMT Black

Stock graphite shaft Mitsubishi MCA Tensei Blue AM2

$175 per club steel ($1399/set of 8)

$187.50 per club graphite ($1,499 /set of 8)

Titleist T300 Irons

Forged cavity back game improvement iron

Max Impact technology 4 through 7 iron

Tungsten weighting average of 52 grams heel and toe of mid and long irons

Progressive blade lengths, sole widths and hosel lengths

43° pitching wedge

Stock steel shaft True Temper AMT Red

Stock graphite shaft Mitsubishi MCA Tensei Red AM2

$125 per club steel ($999/set of 8)

$137.50 per club graphite ($1,099/set of 8)

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Ed is a national award-winning golf journalist and has carried on a lifelong love affair with the game. His work covering the business of golf, equipment, golf personalities and travel is prominently featured in numerous print and electronic publications. He has competed in tournament golf both as an amateur and senior professional and though his competitive days are behind him, Ed still plays regularly and carries a handicap of 4. He lives on a water hazard in suburban Orlando. His email address is GolfScribe@outlook.com.

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