The Titleist golf ball segment, not surprisingly, led the way in parent Acushnet Company’s Q1 revenue of $581 million compared to $409 million in Q1 of 2020. Acushnet reported ball sales of $174 million in Q1 compared with $116 million during the beginning of Covid-19 in Q1 2020.
Dig a little deeper, however, and you’ll find that the big winner in Q1 of 2021 was Titleist golf clubs, with Q1 2021 sales of $156 million versus $93 million in 2021. The 67 percent year-over-year increase, according to Acushnet Co., President David Maher, was led by TSi metals, as well as “healthy demand’’ for Titleist irons, Vokey wedges and Scotty Cameron putters.
“In recent months we have adapted many areas of our business to capture strong demand. This will affect the timing of our business throughout 2021, most notably in golf clubs,’’ Maher said. “In some instances, such as TSi-1 and 4 drivers and fairways and TSi hybrids, we were able to pull forward new product launch dates to take advantage of peak early season demand.
“And with our Titleist iron and Vokey wedge franchises – each of which are in the second years of their product life cycles – we took advantage of the opportunity to front load volumes into the first half of the year to capture strong demand with the understanding that this will reduce end-of-life cycle sales in the second half given inventory constraints.’’
It all adds up to this: Look for new Titleist irons in Q3 of 2021.