The Arnold Palmer Experience to Launch at Bay Hill Club

Fans attending this year's Arnold Palmer Invitational in Orlando will have a unique opportunity to look back on the life of the tournament's namesake inside a 360-degree domed theater located next to the 10th hole.

ORLANDO, Florida – The Arnold Palmer Experience is an engaging and interactive exhibit that will give golf fans an opportunity to learn all about Arnold Palmer, and his storied life on-and-off the golf course.

The exhibit will debut at his namesake PGA TOUR event, the Arnold Palmer Invitational scheduled March 4-10 at Bay Hill Club & Lodge in Orlando, Fla.

Fans will be able to enter a 360-degree domed theatre where a brief film of Mr. Palmer’s life will highlight his path from humble roots in Latrobe, Pa. as the son of a groundskeeper, to one of the most beloved figures in the game of golf and an American icon.

The film will feature many of the wide-ranging aspects of Mr. Palmer’s life, including his champion golf career, his love of aviation, his innovative business success and his charitable giving. The film will also speak to his family’s plans to carry forward Arnie’s legacy to inspire generations to come and how fans can be involved in Arnie’s Army.

As fans move through the Arnold Palmer experience, the second space will allow them to virtually tee it up to compare their swing to Arnie’s unique swing. Fans can test their skill on signature holes that became iconic in Mr. Palmer’s storied career, or from courses he designed. Fans will be able to upload their swing in a side-by-side comparison with Arnie’s swing and share on their social media channels.

Defending champion Rory McIlroy said his victory in the 40th Arnold Palmer Invitational last year was one of the most meaningful of his career and he will be looking to repeat when the tournament tees off March 4-10 at Bay Hill Club & Lodge in Orlando, Fla.

Intermixed within the theatre and the interactive area will be iconic artifacts from his collection of more than twenty-thousand pieces of memorabilia.

Sport-activation experts Provision Events (PVE) was chosen to bring the Arnold Palmer Experience to life. PVE activations have appeared at the world’s most high-profile events including the Olympics, The Ryder Cup, European and PGA TOUR events, The Wimbledon Championships and The Open Championship.

The Arnold Palmer Experience will be located adjacent to the 10th hole at Bay Hill, and will be open to all tournament ticket holders during tournament days. The tournament week, however, is only the beginning for the Arnold Palmer Experience. Plans call for the 360-degree theater to remain open for Bay Hill members and Lodge guests for a few weeks following the tournament, and then travel to Latrobe this summer leading into Mr. Palmer’s 90th birthday in September.

Ultimately, this temporary experience will help shape the longer-term vision for more permanent showcases of Arnold Palmer’s legacy with the goal of inspiring others to live a “Life Well Played.”

The Arnold Palmer Invitational will hold its 41st annual tournament at Bay Hill March 4-10, 2019. The tournament is Central Florida’s signature sporting event and a highlight of the PGA TOUR, attracting the greatest names in golf.

All proceeds from the tournament benefit the Arnold & Winnie Palmer Foundation, whose mission is to create a brighter future for our youth, particularly those with serious health challenges, and locally supports Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women & Babies.

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