BOSTON, Mass – TB12, the health and wellness brand co-founded by Tom Brady and Alex Guerrero, announces today a strategic partnership with The New England PGA for the 2020 season. As the NEPGA’s presenting partner, TB12 will be involved with NEPGA events and host in-person and virtual education forums for NEPGA professionals while introducing members to TB12 and their holistic approach to overall health and wellness inspired by Tom Brady’s personal preparation, performance and recovery methods. The partnership will also include digital and social content for both the NEPGA and TB12 as shared resources.
Earlier this year, TB12 launched the TB12 Golf Performance Program, an eight-week program run by expert TB12 body coaches. The sessions focus on hip and spine mobility, balance, rotation power and conditioning through TB12’s innovative launch monitor technology offered for Major Champions, elite professional golfers and amateurs of all ages. The Golf Performance Program will also be offered virtually for the time being.
“We are thrilled to join forces with NEPGA as the presenting partner for the 2020 season and showcase the importance of integrating nutrition, recovery, pliability, functional strength and conditioning into golfers’ lives,” said TB12 Chief Marketing Officer, Tara McRae. “With more and more golfers focused on maintaining their athletic longevity, we hope TB12 will be a great resource for the community and look forward to fostering a long-term partnership.”
“There is so much synergy between the TB12 Golf Performance Program and the work our PGA Professionals do to grow the game that I feel collaboratively we can really impact golfers,” said New England PGA Executive Director, Michael Higgins. “I am very excited to bring two recognized brands together for the benefit of making golfers healthier and more engaged in golf. We are also excited to work with TB12 to bring collaborative content to our social media outlets.”
The New England PGA conducts close to 300 golf tournaments annually for professional, amateur, and junior golfers, and facilitates live and on-demand educational seminars for the nearly 1,100 NEPGA Professionals.
TB12 is transforming global health & wellness by empowering athletes to prevent injury, improve longevity, and perform their best. Inspired by the training method of 3-time NFL MVP and 6-time Super Bowl winning quarterback Tom Brady and developed with his business partner and co-founder Alex Guerrero, TB12 delivers personalized, comprehensive programming to a worldwide audience. TB12 integrates revolutionary concepts in deep-force muscle pliability work, hydration, nutrition, functional strength & conditioning, and cognitive fitness. TB12 supports active individuals through an omni-channel approach that incorporates physical locations, immersive digital experiences, and innovative functional products.