Snell Golf launches new line of “Prime” golf balls

Snell Golf, a New England-based golf ball manufacturer, has launched a new line of golf balls called "Prime" with online orders available from $25 to $35 dozen.

ORLANDO – Master ball-maker and Bay State native Dean Snell has announced the latest from his company Snell Golf, the new 2024 Prime lineup of three models with the tag line, “Performance for All“.


Prime 2.0


XV3 urethane cover

High speed core

Slower swing speeds

$24.99 dozen

Prime 3.0


XV3 urethane cover

Moderate swing speeds

$32.99 dozen

PRIME 4.0 golf balls available online for $34.99.

Prime 4.0

Four- piece

XV3 urethane cover

High swing speeds

$34.99 dozen

Snell Golf has become a very well regarded B2C golf ball maker and for the new season has introduced three models covering the needs of all skill levels while retaining the pricing that has attracted many to the brand.

Segregated by swing speeds with the Prime 2.0 for those with less aggressive swings-125 yards or less with 7-iron–offering high launch and high spin for the best distance with the most carry. Compared to other two-piece balls without a urethane cover the short shot spin is exceptional.

The Prime 3.0 model is an update of the previous MTB Prime and MTB BLACK models with high ball speed and low long game spin for those whose 7-iron typically goes 120 to 170 yards. Prime 4.0 is for high swing speed players, 7-iron 160 yards and more, has low driver spin and the two mantles add spin for medium and short irons to provide control.

“As our company has evolved over the last 9 years, we continue to learn more about our customers and what we can do to make golf ball selection easy for the amateur golfer,” said Dean Snell in a press release. “Sometimes there is just too much data, described as “paralysis by analysis,” leaving many golfers feeling overwhelmed. The new lineup is positioned to make it easy for our players to choose their model based on swing speed, or an even simpler metric of their 7-iron distance. Each model is designed to give those player profiles total overall performance and do so at a price point that makes sense for their game and their wallet.”

Ed is a national award-winning golf journalist and has carried on a lifelong love affair with the game. His work covering the business of golf, equipment, golf personalities and travel is prominently featured in numerous print and electronic publications. He has competed in tournament golf both as an amateur and senior professional and though his competitive days are behind him, Ed still plays regularly and carries a handicap of 4. He lives on a water hazard in suburban Orlando. His email address is

Leave a Reply

Notify of