Primabee CBD is “game-changer” promising improved physical and mental performance

Primabee CBD, a Cape Cod-based company founded by Paul Borde (above) and Stephen Crane, offer a variety of hemp-based CBD products to help golfers and athletes play better. PHOTO Ryan Bray

CHATHAM, Mass – Primabee CBD, a three-year-old CBD enterprise based in Chatham, is expanding its reach on Cape Cod and New England.

According to co-founder Paul Borde, the company offers third-party tested CBD products grown only in the United States and is dedicated to educating golfers about the benefits of CBD.

CBD is a popular supplement for golfers seeking to relieve pain and inflammation, reduce stress, and improve their physical and mental performance. Bordé, an avid golfer and Eastward Ho! golf club member, turned to CBD after experiencing back pain during a golf tournament in Connecticut. His chiropractor recommended a high-concentration topical CBD and tincture oil containing 300mgs per day, which relieved him within a few days. Since then, Bordé has incorporated CBD into his daily routine to improve focus and sleep, manage pain, and aid in post-workout recovery.

Primabee CBD product line focus is not just on golfers but a variety of athletic activities.

“I know from first-hand experience golf is a physically demanding sport that can cause strain on various muscle groups,” said Borde, a semi-retired restaurant and hospitality industry executive. “Primabee CBD helped me relieve muscle and joint discomfort and our customer base includes golfers who say the product has helped to improve their physical performance.”

CBD’s ability to reduce pain, inflammation and stress has made it a go-to supplement for golfers of all levels. The World Anti-Doping Agency removed CBD from its list of banned substances in 2018, allowing Olympic athletes and PGA Tour golfers to openly use CBD products, citing their benefits for improving their performance on the course. These benefits are not limited to professionals but apply to amateur golfers looking to improve their game and reduce discomfort.

CBD works with the human endocannabinoid system (ECS) to regulate various physiological and cognitive processes, including mood, sleep, appetite, and pain. By enhancing the endocannabinoid system, CBD helps achieve homeostasis, which is especially important for golfers who travel frequently and disrupt their sleep, stability, and routine. CBD helps provide equilibrium and can counterbalance the strain of traveling for golf.

Bottom line is that CBD is a game-changer for many active adults, particularly golfers.

While CBD is not a miracle solution, it has become essential to many golfers’ daily routines. Bordé emphasizes the importance of doing the work, including stretching daily, and acknowledges that CBD alone is not a solution to golf-related injuries. However, CBD has become a valuable tool for managing pain, promoting relaxation, and enhancing focus on and off the course.

With the growing acceptance of CBD among golfers and the incredible growth of the CBD industry, it is essential to do proper research and find authentic and high-quality products. Bordé and his business partner, Stephen Crane, intentionally build their business with education as the foundation. They provide their customers with CBD education resources, insights, and recommendations to help them make intelligent buying decisions.


The bottom line is CBD is a game-changer for golfers of all levels. Its ability to reduce pain, inflammation, and stress, promote restful sleep, and improve concentration makes it a valuable tool for athletes looking to enhance their performance on the golf course. Whether a professional golfer or an amateur, CBD can help you achieve optimal performance on and off the course.

Primabee CBD is committed to quality, purity, and potency. Each batch of their US-grown-and-formulated CBD products includes a guarantee from third-party labs that all of its products are free of heavy metals, bacteria, microbial life, pesticide contaminants, and more.

Jim got his start in golf writing with a gig at a Connecticut-based golf magazine, where he interviewed Ernie Els, among others. Since then, he’s covered tournaments for the LPGA, PGA Tour, Champions Tour and many amateur events. His work has been published in a number of magazines including GolfBoston Travel & Leisure, Southern New England Golf, New England Golf Monthly and Rhode Island Monthly. Jim ‘s favorite golf courses are Kebo Valley in Bar Harbor, Maine, Pebble Beach and Furry Creek in Vancouver B.C. and almost any Donald Ross course. Jim can be reached by email at

Leave a Reply

Notify of