Pine Lakes Country Club is the “Granddaddy” of Myrtle Beach Golf Courses

Pine Lakes Country Club, since 1927, has been a favorite of Myrtle Beach golfers is nestled in the heart of Myrtle Beach and the graceful Southern architecture of the Clubhouse symbolizes the deeply rooted history and tradition of the Grand Strand.

MYRTLE BEACH, South Carolina – Pine Lakes Country Club, Myrtle Beach’s first course, has announced a new program – Tee Time Central’s revolutionary new booking engine – that allows golfers to search and book multiple tee times on multiple days in a single transaction.

“The reaction to the booking engine has been phenomenal,” said Jimmy Biggs, head golf professional at Pine Lakes. “Golfers love the flexibility our website now provides, and if a group wants to play 36 in a day, it’s easy to compare available tee times side-by-side. The Tee Time Central software is a significant upgrade from a golf course perspective, but, just as importantly, it improves the customer experience.”

A Founders Group International (FGI) course, Pine Lakes, affectionately known as the Granddaddy, began using the Tee Time Central booking engine in the middle of February and the course and players have benefitted from the transition. TTC software, which integrates with more than 40 tee sheets, allows golfers to view pricing and availability on multiple days at Pine Lakes as well any of FGI’s 21 Myrtle Beach area layouts.

Pine Lakes Country Club
is nicknamed “The Granddaddy,” since it is the first and oldest golf course on the Myrtle Beach Grand Strand and it was designed in the mid-1920’s by a native of St. Andrews, Scotland named Robert White, who went on to become the first President of the PGA of America.

“Tee Time Central’s open source platform made getting started easy, because we didn’t have to change our tee sheet or point of sale provider,” Biggs said. “The booking engine ties into our existing tee sheet so we can pull rates dynamically, and we are able to display real-time rates and availability.”

Tee Time Central is golf’s only booking engine that allows players to book and view tee times on multiple days and courses. A software service and course management suite, TTC was designed specifically for the golf industry.

Tee Time Central provides golf courses a state-of-the-art booking engine, central reservation system, call center, and package company platform. Utilizing cutting edge technology, Tee Time Central allows courses to increase efficiency, reduce costs, boost revenue, and improve customer service.

The call center is staffed by golfers who understand the needs of players and courses, a value-add no other program in the game offers.

The software allows courses the ability to analyze data, create customized reports, and enjoy a real-time look at the forecast for rounds played and revenue.

Tee Time Central, which is compatible with more than 40 tee sheets, is ideal for daily fee and resort courses, in addition to golf package providers who need to book multiple groups on multiple courses.

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