PGA TOUR Superstore Opens First Store of 2021 in Natick

PGA TOUR Superstore is opening its third Massachusetts location in Natick on Saturday January 30, and the 34,000 sq. ft. store will be staffed with teaching professionals with multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens.

BOSTON, Mass – PGA TOUR Superstore, the country’s leading retailer of golf and tennis equipment, apparel and accessories, announces the opening of its third Boston-area store, located at 1398 Worcester Road in Natick. The grand opening is set for Saturday, January 30.

The experiential retailer offers the largest selection of clubs, accessories, footwear and apparel for men, women and juniors in the United States, as well as in-house repair services, lessons and clinics from certified teaching pros and free custom fittings.

“By its very nature, golf is a game that brings people together. It’s a game that keeps us fit and engaged, but most importantly it is a fun way to spend time with family and friends,” said Dick Sullivan, President & CEO, PGA TOUR Superstore. “We have built a culture within our team to deliver a radically different experience for our guests and we are excited to be expanding our presence in the Boston-area.

The Natick store marks the PGA Tour Superstore’s 46th location in the U.S., with plans to open at least five additional locations in key markets throughout 2021.

As part of the Grand Opening, PGA TOUR Superstore will continue its long-term support and partnership with the First Tee with a donation of $15,000 to the First Tee of Massachusetts. The Company is committed to be a positive influence in the communities they operate in and truly believe in the purposeful impact sports has on developing and supporting youth.

Inside the 34,000 square-foot store — where it’s always sunny and 70 – beginners and golf enthusiasts alike can work on their swing in six customer-friendly, interactive simulators, including PGA TOUR Superstore’s state-of-the-art Fitting STUDIO, and four practice bays that allow you to play the course virtually. Whether new to the game or a seasoned pro, customers can also pick up a putter and test out their short game on the 1,500 square-foot putting green.

The STUDIO provides a premium fitting experience, club performance evaluation, virtual golf and range time as well as the store’s traditional instruction offerings. The STUDIO space uses a combination of OEM fitting equipment as well as latest in TrackMan technology, ensuring the greatest experience for customers of all ages and skill levels.

The number one priority of PGA TOUR Superstore is the well-being of their guests and associates. A number of protocols focusing on comfort, care and cleanliness have been implemented in every store across the country. A few of the best practices include requiring all associates and guests to wear a mask, placing a “Starter” at the front entrance to let customers know what to expect when they enter, hand sanitizing stations throughout the store, sanitizing demo clubs and balls between uses, and encouraging associates and guests to remain two club lengths apart (six feet).

The Natick store marks the company’s 46th PGA TOUR Superstore in the U.S., with plans to open at least five additional locations in key markets throughout 2021.

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