LA Golf launches putter with larger sweet spot

LA Golf has created a technologically advanced putter and shaft inspired by insights directly from its player partners, using a variety of composite materials and special fibers to ensure stability, durability, and accuracy.

ORLANDO, Florida – LA Golf launches its first putter, solving the three most common problems typical golfers have: 1. Missing the sweet spot, 2. Inconsistent launch angles, and 3. Wiggle in the head. The LA Golf Putter is the most technologically advanced putter in decades showcasing an all-carbon head, large-diameter anti-vibration shaft, stainless steel hosel, and Descending Loft Face Technology. To add to the excitement of the performance advantages, the putter is already creating a buzz with its sexy design.

“The combination of these proprietary components, namely the carbon composite head, allows for an over 50% larger sweet spot when measured against a Scotty Cameron Newport 2 blade putter of the same head weight,” said Reed Dickens, Founder & CEO of LA Golf. “I would challenge any golfer to try this putter and feel the difference for themselves.”


LA Golf partner and 2020 U.S. Open Champion Bryson DeChambeau explains, “Most golfers miss the sweet spot the majority of the time, and when they do, it changes the speed and line of the putt. This causes players to regularly miss putts they would otherwise make, even if read correctly.” DeChambeau continues, “LA Golf solved this issue by creating a putter that gives you a higher probability of hitting the sweet spot.”

To solve for consistency of launch angles, LA Golf acquired SIK Golf – the creator of the Descending Loft Face Technology. This technology features four descending degrees of loft, so regardless of shaft lean at impact, it yields more consistent and predictable rolls. This revolutionary technology is what DeChambeau has used for years and credits – along with LA Golf’s proprietary anti-vibration shaft – for improving his game and bringing him his first major win at the 2020 U.S. Open.

LA Golf’s ultra-stiff, large-diameter putter shaft prevents wiggle in the head at impact, ensuring the ball rolls straight on the intended line. “My mind was blown when I first tried the LA Golf putter. It just rolls so pure off the face,” said Michelle Wie West, golf icon and newest LA Golf partner.

The LA Golf Putter will be offered in several lengths with a Jumbo Lite grip.

Dave is a longtime golf writer, who was the managing editor at a regional monthly golf magazine for 11 years before becoming editor and feature writer at eSouthernGOLF six years ago. He also contributes stories to Golf Coast Magazine, GolfTrips, GoGolfandTravel, Traveling Golfer Canada, Ohio Golf Journal and the IAGTO. Additionally, he’s a staff writer for Georgia Golf Trail. Dave’s insight and unique perspective allows him to create interesting articles. He can be reached at

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