The Masters has many great traditions, but the nostalgia that exudes during the opening ceremony makes it one of our all-time favorites. Admittedly, this year’s tradition looked quite different with no fans, but regardless, there’s something special about seeing the greats of the game — heroes to so many golfers — tee it up in front of a worldwide audience.
This year, Jack Nicklaus wore two limited-edition items. The first is a Play Yellow hat, where 15 percent of net sales are donated to Children’s Miracle Network Hospital. The second is an eye-catching yellow glove that’s stitched with a logo depicting Jack’s famous putter-raise en route to his historic ’86 Masters victory.
That glove is part of GOLF.com’s exclusive collaboration with Asher Golf, and you can buy the exact design right here in our Pro Shop. We’re donating 10 percent of sales to Children’s Miracle Network Hospital.
A Collection Unlike Any Other
The limited-edition 2020 Nicklaus Collection offers consumers a vivid emphasis on the classic Golden Bear style, with an eye-catching array of hats, gloves and accessories. And for the first time, consumers are able to buy Jack’s famous bear in colors beyond classic gold: The exclusive GOLF.com collection features green, teal, pink and other-colored bears among the 20 different AHEAD hats that range in styles from dad caps to rope hats to bucket hats. The collection of headwear features a variety of logos including the classic yellow bear, Jack’s signature, a vintage patch, and more.
The 2020 Nicklaus Collection also features a custom-designed Jones Golf shoe bag with a bold new logo—Jack’s signature embroidered over the number he’s most synonymous with, 18, commemorating his record-setting major championship wins. Rounding out the collection is a newly-designed Faribault Mills blanket that celebrates Jack’s incredible 1986 Masters win at the age of 46.
These limited designs are so popular that some, such as the distinctive Golden Bear bucket hat, sold out within 24 hours of appearing on GOLF.com. And 75 percent of the collection sold out within two days.
“The 2020 Nicklaus Collection weaves Jack’s timeless appeal with a fresh look and modern twist,” said Ashley Mayo, Head of Brand at 8AM Golf. “This year’s Masters represents a new experience for all of us, making it an ideal time for GOLF.com to make its foray into offering only-sold-here, limited-edition designs.”
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