NORTON, Mass – After several months of anticipation and review of dozens of highly-qualified resumes, Mass Golf – formerly known as Mass Golf Association – has selected Catherine Carmignani to be its new Director of Communications & Marketing.
Catherine Carmignani, 33, most recently served as senior project manager at Paramount & Co., where she was responsible for overseeing all major collegiate accounts and providing guidance management services for large-scale branding and event marketing activations in the sports and entertainment industry.
“We could not be more excited to have Catherine join our team to help Mass Golf during what is an important time for our organization” said Jesse Menachem, Mass Golf’s Executive Director/CEO. “We received an overwhelming response to this position, but Catherine’s background and experience stood out and there was simply no question that she was the best fit for Mass Golf.”
Carmignani, a graduate of Simmons College holds a master of education in athletic administration from Springfield College has very little golf experience, and is unknown in New England golf circles. She replaces Becky Blaeser, who retires after for 20 years.
In her new role with Mass Golf, Carmignani will be responsible for the management, oversight, strategy, direction and delivery of Mass Golf’s communications and marketing operations and programs. Two years ago, “Mass Golf” was formed following a merger between the Massachusetts Golf Association (MGA) and Women’s Golf Association of Massachusetts (WGAM).
“I am thrilled to be joining the Mass Golf staff,” said Carmignani in a written statement posted on the Mass Golf website. “Thank you to Jesse Menachem for the opportunity to continue the strategic storytelling and brand building for this outstanding organization. We are unified in our goals of serving the Mass Golf membership and growing the game here in the Commonwealth and beyond.”
During the summer of 2019, Carmignani will be responsible for executing what will be the association’s first-ever marketing plan to support the new brand with the goal of bringing golf, its opportunities and inherent values to more communities across the state.
“It’s humbling to follow in Becky Blaeser’s footsteps and I hope to make as great of an impact at Mass Golf as she has,” added Carmignani, whose annual salary is about $130,000 a year. “Our communications efforts are in a tremendous position because of her hard work and dedication and we will continue to build on the strong foundation already in place.”
Carmignani will join Mass Golf’s communications department that includes Mark Daly, who has served as manager of communications for three years. A social media, design and public relations specialist, Daly has been responsible for Mass Golf’s social media platforms.
Mass Golf is the seventh largest state golf association in the country serving about 360 clubs and 87,000 golfers.
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