Callaway Golf to change its name to Topgolf Callaway Brands

Callaway Golf Company, a premium golf equipment and active lifestyle company with a portfolio of global brands, including Callaway Golf, Odyssey, OGIO, TravisMathew and Jack Wolfskin, is changing its name to Topgolf Callaway Brands.

BOSTON, Mass – Callaway Golf is in the process of changing its corporate name to Topgolf Callaway Brands to reflect the company’s expanded brand portfolio following its merger with Topgolf in 2021.

The corporate name change will come into effect on September 6, with Callaway Golf’s ticker symbol on the New York Stock Exchange changing from “ELY” to “MODG”, which, the company says, is designed to reflect its ‘leadership position in the Modern Golf ecosystem’.

Chip Brewer, President and Chief Executive Officer of Callaway Golf, said: “We are excited to introduce Topgolf Callaway Brands, which better acknowledges our long-term strategic path forward, while emphasizing our unique and dominant leadership in the modern golf space.

“With the change, our new corporate identity will reinforce the opportunities that are anchored in our strong heritage business and at the same time build important awareness for our strategic shift towards exciting new ventures in the modern golf and active lifestyle segments We believe that Topgolf Callaway Brands simultaneously communicates robust growth and change along with stability and strength.”


Topgolf Callaway Brands will continue to be led by the current Callaway Golf Company management team.

Jim got his start in golf writing with a gig at a Connecticut-based golf magazine, where he interviewed Ernie Els, among others. Since then, he’s covered tournaments for the LPGA, PGA Tour, Champions Tour and many amateur events. His work has been published in a number of magazines including GolfBoston Travel & Leisure, Southern New England Golf, New England Golf Monthly and Rhode Island Monthly. Jim ‘s favorite golf courses are Kebo Valley in Bar Harbor, Maine, Pebble Beach and Furry Creek in Vancouver B.C. and almost any Donald Ross course. Jim can be reached by email at

Leave a Reply

Notify of