ORLANDO, Florida – Since Callaway Golf came out with the first Big Bertha irons back in the mid-90s the Callaway name has been resurrected several times with irons having the break-through technology of 360 Face Cup construction.
These Big Bertha clubs helped push Callaway into the top spot in iron sales and made Big Bertha the bestselling iron model.
The 360 Face Cup provides flex to the face at impact and helps energy transfer to the ball so there is more ball speed and distance.
For 2019 the Big Bertha name is back featuring new game-improvement irons and hybrids.
Big Bertha irons have the 360 Face Cup and several new features whose goal is to make it an easy to hit iron with lots of distance potential with the sound and feel golfers like. The Big Bertha face is thinner, so the rebound effect or COR is higher in the center and low on the face.
This led Callaway to designing what is being called a “Suspended Energy Core.” This is club-speak for a structure inside the clubhead that performs a couple of functions including moving weight lower in the head to produce a higher launch.
The Suspended Energy Core consists of a tungsten weight that is different for each iron loft iron. The type of tungsten Callaway uses is very dense, about 2 1/2 times that of steel. Because of the type of tungsten, the weight is wrapped in a TPU (thermoplastic polyurethane) sleeve before inserting it in the iron’s cavity. Then a liquid containing lightweight urethane microspheres is injected into the hollow part of the head and it holds everything in place after it hardens.
This gives a precise placement for the weighting of the face so the launch is at the proper angle while allowing face deflection for distance and control.
The heads of the Big Bertha 19 are more traditional looking than the previous Big Bertha OS irons, but the sole is still fairly wide, and the shafts have a strong offset. Lofts are slightly stronger as well with the Big Bertha 19 having a 43 degree pitching wedge, a degree stronger compared to the OS.
A set of Big Bertha irons 4-iron through attack wedge with steel shafts are $1,200 or with graphite shafts $1,300 and both with be in shops Jan. 18, 2019.
Callaway’s Big Bertha hybrids give higher handicap players both a steel Hyper Speed Face Cup, and an adjustable hosel and for the first time its famous Jailbreak Technology.
Jailbreak Technology is Callaway’s unique system of rods behind the face running from crown to sole used originally in the Epic 2017 driver and now the top selling Rogue 2018 driver. Feedback from players everywhere are singing high praise for the Rogue Driver.
As with all golf clubs weight distribution is a key when dialing in the potential distance and control so the Big Bertha hybrids adjustable hosel is shorter and weighs 12 grams less. The saved grams were moved lower into the clubhead to help give an easy launch with lots of carry.
Along with the clubheads having a high resistance to twisting or MOI two higher lofts have been added, a 7-h 30° and 8-h 33° expanding the possibilities for mixed set make ups to match the needs of most any players.
The new Big Bertha hybrids carry a list price of $269.99 each with either Recoil ESX or ZT9 shafts and go on sale the same date as the Big Bertha irons Jan. 18, 2019.
https://www.callawaygolf.com
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