AVX Golf Ball by Titleist

The new Titleist AVX golf balls are for golfers looking to improve scoring with advanced technology that delivers low flight, low iron spin for longer distance, incredibly soft feel and now, even more control.

ORLANDO, Florida – The new AVX from Titleist is the third generation of this soft feel, low spin, low trajectory alternative to their Pro V1 and Pro V1x balls with changes in the both the urethane cover and core.


Three-piece premium category ball

Cast urethane elastomer cover

Spherically tiled 348 catenary dimples

High flex mantle

New variable hardness core

White or yellow

$44.99 dozen

The AVX is Titleist’s soft feel alternative to the flagship Pro V1 and Pro V1x models and continues in that role with the lowest spin and trajectory characteristics of the three.

Retaining its three-piece construction, AVX for 2022 has a reformulated core that is firmer on the outside gradually becoming softer towards the center. In combination with a mantle that is has lots of flex at impact, driver spin is reduced for more distance. The cast urethane cover is engineered to give spin from short irons and control around the green. They cover also has seven sizes of dimples, so-called catenary tiling, to help produce a piercing lower trajectory.

“All components of a golf ball are connected when it comes to performance,” said Mike Madson, Director of Aerodynamics and Research Engineering, Titleist. “When we set out to increase distance and enhance greenside spin, we looked at every layer of the golf ball for improvements. New AVX includes improvements to the core formulation, cover and aerodynamics. The dimple pattern is an area of constant innovation. We continuously design and test new dimple configurations so we can match an aerodynamic pattern specific to the golf ball construction. With AVX, the 348 catenary dimple pattern is optimized specifically for the low flight window of AVX to produce maximum distance.”


Ed is a national award-winning golf journalist and has carried on a lifelong love affair with the game. His work covering the business of golf, equipment, golf personalities and travel is prominently featured in numerous print and electronic publications. He has competed in tournament golf both as an amateur and senior professional and though his competitive days are behind him, Ed still plays regularly and carries a handicap of 4. He lives on a water hazard in suburban Orlando. His email address is GolfScribe@outlook.com.

Leave a Reply

Notify of