2021 Virtual PGA Merchandise Show January 26-29

The PGA of America, has shifted to an all-virtual format for the 2021 PGA Merchandise Show, to be held January 26-29, 2021 after prioritizing the health and well-being of the global golf community during the ongoing pandemic, the decision made with feedback from exhibitors, attendees, PGA Professionals, the PGA of America, key industry associations and vendor partners.

BOSTON, Mass – The 2021 Virtual PGA Merchandise Show Week will begin on Tuesday, Jan. 26, with a special Product Preview & Launch Day to spotlight the latest merchandise and services of more than 200 participating golf manufacturers.

Accessible exclusively to PGA Professionals, golf merchandise buyers and golf industry professionals, virtual PGA Show registration is now available at www.PGAShow.com. The virtual platform, www.virtual.PGAShow.com, is now open to approved registrants for early product discovery, manufacturer appointments and customized Show Week agenda planning.

Several participating companies have special plans to present virtual product introductions during Tuesday’s Product Preview & Launch Day with live and on-demand video events for attending golf industry professionals including the BioWave, Callaway Golf, DPP Golf, E-Z-GO, Focus Golf, Golf Surprize, Homestretch Golf, Prestwick Golf Group, Range Servant America, Tourism Ireland and TrackMan A/S.

The PGA Merchandise Show, the world’s largest annual gathering of the golf industry, traditionally hosts nearly 40,000 golf industry professionals from around the world to discover the newest trends and technology from some 1,000 exhibiting golf companies and brands, including 1,000 journalists representing 25 countries will be held by virtual technology.

Additionally, multiple exhibitors are building robust exhibitor showrooms; planning merchandise education sessions and video demonstrations; and scheduling group and one-to-one buyer meetings. The virtual PGA Show marketplace features vetted new companies, as well as traditional market leaders and established manufacturers including:

Bridgestone Golf
B. Draddy
Callaway Golf
Club Car
Cobra PUMA Golf
Donald Ross Sportswear
Dunning Golf
Fairway & Greene
Foresight Sports
Full Swing Golf
Greg Norman Collection
Imperial Headwear
Kate Lord
Links & Kings
Original Penguin
Polo Ralph Lauren
Pride Sports
Sterling Cut Glass
Tommy Bahama
Under Armour
U.S. Kids Golf
Wittek Golf Supply
Yamaha Golf Car
Zero Restriction
and many more

Marketplace appointment scheduling begins this week, with full event content provided live during PGA Show Week, Jan. 26-29, and available on-demand for an extended time after the PGA Show concludes. The exhibitor marketplace will remain open on an ongoing basis to help exhibiting companies and buyers drive commerce throughout 2021.

A compelling schedule of live and on-demand industry presentations and valuable educational sessions also will be available to golf industry professionals participating in the virtual PGA Merchandise Show. Phil Mickelson, 2021 Ryder Cup Captains Steve Stricker and Padraig Harrington, PGA Champion Collin Morikawa and CBS Sports’ Jim Nantz are among the industry speakers in the PGA of America Industry Presentations. Additionally, influential, national-level experts from the world of business, golf operations, teaching & coaching and retail will lead succinct sessions tailored to deliver key tools, insights and valuable takeaways in the low-cost PGA Show Education Conference. PGA Professionals will have numerous MSR education credit opportunities through daily event participation and additional credits for each educational session. While access to the virtual marketplace and industry presentations are free of charge, the full PGA Show Education Conference of more than 30 live and on-demand virtual sessions is available to PGA and LPGA Professionals for $95, and all other industry professionals for $125.

The PGA Merchandise Show, organized by Reed Exhibitions in partnership with the PGA of America, is the largest annual global summit for the business of golf. The easy-to-use virtual platform for the 2021 PGA Show will feature new product launch events, dynamic exhibitor showrooms, e-commerce applications, education sessions, industry presentations, one-to-one meetings, group networking, special events and PGA/LPGA player engagement programs.

Callaway Golf, FootJoy and Titleist are Platinum Sponsors and Cobra PUMA Golf is a Gold Sponsor of the 2021 PGA Show Virtual Experience and Marketplace.



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