Topgolf Venue Features Innovative Toptracer Technology

Topgolf Entertainment Group, entertains more than 20 million guests annually at 60 locations across the U.S., features high-tech gaming, climate-controlled hitting bays, a chef-driven menu, hand-crafted cocktails, music, corporate and social event spaces as well as the latest Toptracer technology

AUGUSTA, Ga. – Topgolf Entertainment Group, a global sports and entertainment company, opens its doors to the first-of-its-kind, completely open-air venue in Augusta, Ga. on July 3. The company’s latest single-level concept features a technology-driven, community-focused design offering something for everyone.

Topgolf Augusta’s 36 climate-controlled, outdoor hitting bays will be outfitted with Topgolf’s Toptracer technology, including the signature fan-favorite game, Jewel Jam, and some of the world’s most iconic golf courses, such as Pebble Beach, St Andrews, Spanish Bay and Spyglass Hill. In addition, the venue offers food and beverage, a nine-hole miniature golf course and backyard-style lawns with fire pits.

With health and safety top of mind, rigorous measures have been put in place to reinforce Topgolf’s Commitment to Play Safely. Alongside all Topgolf venues, Topgolf Augusta will be outfitted with custom designed bay dividers creating barriers between groups. Guests can take advantage of free online reservations for a limited time while walk-ins are always welcome. In addition to six-feet social distancing floor markers lining walkways, all Associates must undergo a temperature check and health screening prior to their shift. Bays, golf clubs and game screens will be disinfected after each group and common areas will be disinfected every hour by roving cleaning teams.

“Creating a space that is both fun and safe is our primary goal and something we take seriously,” said Topgolf Chief Executive Officer Dolf Berle. “We believe people are looking for new, responsible ways to get outside and enjoy themselves, and that is why we are thrilled to introduce our latest concept in Augusta. Topgolf Augusta, along with all our venues, is committed to providing a safe experience and ensuring our Guests can play with confidence.”

Using its unique blend of technology and traditional sport, Topgolf Entertainment Group continues to grow the game of golf while supporting communities by creating hundreds of jobs. As the first venue with the new community-focused design, the Topgolf Augusta concept is also under construction in Chattanooga, Tenn. and Waco, Texas.

Dave is a longtime golf writer, who was the managing editor at a regional monthly golf magazine for 11 years before becoming editor and feature writer at eSouthernGOLF six years ago. He also contributes stories to Golf Coast Magazine, GolfTrips, GoGolfandTravel, Traveling Golfer Canada, Ohio Golf Journal and the IAGTO. Additionally, he’s a staff writer for Georgia Golf Trail. Dave’s insight and unique perspective allows him to create interesting articles. He can be reached at

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