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Callaway Apex Ai 150 Irons

ORLANDO, Florida - The Apex Ai150 irons just released by Callaway are a line extension of the Ai200 and Ai300 models from 2024. Like...

Cleveland Golf: RTZ Wedges

ORLANDO, Florida - Cleveland Golf’s latest wedge introduction is the RTZ Wedge made from Z-Alloy, a very low-density steel engineered just for golf clubs...

PXG Golf: Bat Attack Zero Torque (ZT) Putter

ORLANDO, Florida - The Bat Attack ZT is the second of PXG’s zero torque putters, the first being the Allen introduced last fall. The...

HAL SUTTON PARTNERS WITH MAKEFIELD PUTTERS

ORLANDO, Florida - Hal Sutton, forever remembered for his duel with Tiger Woods at the 2000 Players Championship and the iconic phrase, “Be the...

PGA Tour Superstore CEO Dick Sullivan Announces Retirement

ORLANDO, Florida - Most golfers don’t know who Dick Sullivan is nor his impact on golf retailing, but we all have a debt to...

Payntr Golf Shoes

ORLANDO, Florida - Payntr Golf in collaboration with PGA Tour star Jason Day have added three new “Day” models expanding the Speed Classic Collection...

Why Incred Putters Are Gaining Market Share

ORLANDO, Florida — Arnold Palmer owned something like 2,500 putters at the time of his death. That says two things. Arnie never stopped searching...

Srixon ZX Irons

ORLANDO, Florida - The third generation of Srixon’s MainFrame iron technology in the forged ZXi has been updated with a proprietary forging process enabling...

Wilson Launches Duo Soft TRK360 Ball

Wilson Golf has launched the DUO Soft TRK360, an updated version of an existing model which features the addition of a bold visual alignment...

Leigh MacKay’s 2025 PGA Merchandise Show Diary Final Chapter

ORLANDO, Florida - The PGA Merchandise Show is a week of connections, where golf industry professionals from the many aspects of the game gather...