WINDHAM, New Hampshire – Golf footwear took a significant step forward this season with the unveiling of SQAIRZ, the first game improvement golf shoe that transforms a golfer’s connection to the ground from mere apparel into essential equipment. Loaded with technology and feature innovations, SQAIRZ was designed from the ground up to help golfers achieve two goals: better accuracy and increased distance
Engineered around a patented SQAIRZ ® toe that allows feet to sit naturally, the inaugural line promotes proper positioning, biomechanics, comfort, balance and stability, while also helping golfers with one of the game’s biggest challenges: setup. According to PGA.com, after all, “over 95% of all swing flaws are traceable to setup position.”
“Every great shot starts in the feet, so our mission has been to develop a shoe with features and innovations that help every golfer create more great shots,” said Robert Winskowicz, SQAIRZ founder and longtime golf industry veteran. “We believe that SQAIRZ achieves this by helping golfers get in the right foot position more often, while providing more ground connection, balance and stability– allowing them to hit more accurate and longer shots.”
The shoes were developed by award-winning designers Joe Napurano and Jonathan Morris, who specialize in biomechanics and design ergonomics and have decades of experience with global footwear brands including New Balance, Fila and Reebok. Napurano designed the “Cybernet,” Reebok’s technical “Futervision” basketball shoe which is now on display in Atlanta and Singapore. Morris is known for his award-winning design of the Shaqnosis for Shaquille O’Neil, Kamakazee II for Shawn Kemp and Pump Court Victory II for Michael Chang.
Some notable innovations that complement the patented SQAIRZ ® toe include:
• Heel stabilizer: Centers the heel, assisting in full range of motion while preventing foot roll-over injury
• Hybrid sole: Cleats augmented with nubs for greater connection to the ground, fostering maximum torque that translates into distance. Cleats positioned directly under the pressure points are colored red
• Custom insole: Added compression in the pressure point areas works in concert with the outsole design for comfort, balance and stability
• Stay-Put lace design: Raised silicone square nubs keep laces locked in throughout the round
“I’ve seen a lot of innovations come and go during my 40 years in the golf industry, but I’ve never experienced a shoe that integrates comfort, stability and performance like SQAIRZ,” said Jim Remy, SQAIRZ senior advisor and former PGA of America President. “SQAIRZ represents the future of golf footwear, as important to performance as the clubs you swing and the balls you hit.”
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