PickCup is a device designed to improve the efficiency of removing golf balls from the cup while maintaining the new social distancing guidelines in place at every golf course in the world.

BOSTON, Mass – Pitchfix, a global market leader in divot repair tools and other golf products, announced that it will provide a complimentary PickCup to golf courses throughout the United States. PickCup enables golfers to safely remove their golf ball from the cup without causing damage to the hole’s edges and keeping green maintenance costs down.

Golf courses interested in receiving a complimentary PickCup can go to https://www.pitchfixusa.com/product/pickcup/

“Pitchfix recognizes the need to keep golfers safe during the pandemic and we’re confident PickCup will help do that,” said Bart Fokke, CEO of Pitchfix. “We are happy to let golf courses experience the short and long-term benefits of PickCup, while enabling them to operate and maintain their facilities more cost-effectively. We’ve worked with many golf courses internationally to supply them with PickCups and the feedback has been extremely positive,” he added.

“PickCup is a great device that makes it easy to remove a golf ball from the cup to avoid infection and damage to the hole,” said Chip Beck, a three-time U.S. Ryder Cup Team member and Pitchfix Ambassador. “I recommend it very highly to all golf courses.”

The invention of PickCup is in part due to the new R&A and USGA rule that the flagstick can remain in the hole while putting a ball that’s on the green, but now safety is the key word regarding zero contact with the flagstick.

The creation of PickCup is in large part a result of the new R&A and USGA rule that allows flagsticks to remain in the hole when putting with the idea of speeding up play. Many golfers, when removing the ball from the cup, will insert their hand or putter between the flag stick and the edge of the hole, causing damage to the edges of the hole. When golfers gently lift the flagstick from the hole they’ll find that the PickCup has collected their ball from the hole, making it easy for them to retrieve it without damaging the hole.

The PickCup can be installed higher up on the flagstick than normal which has proven to be quite effective during Covid-19 play which calls for social distancing. By installing the PickCup slightly below the lip of the cup, golfers can remove the ball with their thumb and index finger, thus preventing Corona Virus infection by touching the surfaces of the cup and flagstick.

PickCup is made from weatherproof polyurethane plastic with a flex-rubber edge that helps to protect the edges of the hole and the green when the flagstick is laid down. It is mounted on a special device that is installed on the flagstick and fitted with a universal adapter so that it can be attached to any conventional flagstick. It remains in a static position on a flagstick so as not to interfere with a ball in play.

Unlike competing products, PickCup conforms to the Rules of Golf so it can remain in place during competitions.


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