BOSTON, Mass – PGA TOUR Superstore, one of the country’s leading retailers of golf and tennis equipment, apparel and accessories, is opening its first store in the New England region.
The Grand Opening will take place on Saturday, February 2nd at 9:00 a.m., at 210 Andover Street in the Northshore Shopping Mall in Peabody, MA.
“At PGA TOUR Superstore it is first and foremost about our customers and providing them a ‘retail-tainment’ experience unlike any other golf retailer in the U.S.,” said Dick Sullivan, President & CEO, PGA TOUR Superstore. “We have built a culture within our team to deliver a radically different experience for our guests. As a native of Boston, I’m super excited we are finally bringing PGA TOUR Superstore to this region.”
During the Grand Opening, PGA TOUR Superstore will offer $30,000 in giveaways to the first guests in line, including: iron sets, drivers, wedges, putters and tennis racquets. Men’s and women’s apparel and accessories are also included in the giveaways.
Inside the new Superstore Peabody location, guests can practice their short game on the 1,575 square-foot putting green, and work on their swings in seven high-tech interactive simulators and nine hitting bays. PGA TOUR Superstore offers the largest selection of clubs, accessories, footwear and apparel for men, women and juniors in the United States; along with custom fitting and repair services, along with lessons and clinics from certified teaching pros.
“We are in in the relationship business, not the transaction business. Guests at PGA TOUR Superstore spend on average anywhere from one to three hours in our stores,” added Sullivan.
PGA TOUR Superstore is also teeing up with The First Tee of Massachusetts and will donate $10,000 to help support its mission of serving youth annually through the game of golf. PGA TOUR Superstore’s work with The First Tee has impacted hundreds of thousands of juniors across the U.S., with more than $3 million in charitable donations to help deliver education programs that build character, instill life-enhancing values and promote healthy choices.
Peabody marks the 36th PGA TOUR Superstore across the U.S. The company plans to open another store in Braintree in spring 2019.