Massachusetts-based AHEAD Extends Contract With The Open

Massachusetts company signs multiyear deal to be primary headwear partner to golf’s oldest major

AHEAD, the innovative headwear, apparel and accessories company, announced today that it has reached a multiyear agreement to be the primary headwear provider of The Open. The partnership also calls for AHEAD to be a non-exclusive apparel provider to The Open for the same period.

“We are thrilled to forge this alliance with The R&A to supply this prestigious event with AHEAD headwear and apparel,” said Anne Broholm, CEO, AHEAD. “Being named a licensee and supplier to The Open is both an honor for our brand and a perfect complement to AHEAD’s involvement with other major golf events.”

This year’s Open will be played from July 16-23 at Royal Birkdale Golf Club in Southport, England. Future venues include Carnoustie in 2018 in Scotland, and Royal Portrush Golf Club in 2019 in Northern Ireland.

AHEAD enjoys established partnerships with the USGA and the PGA of as well as numerous PGA Tour events.

For additional information on AHEAD, visit its website at

About AHEAD |
Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to more than 20 years of continued growth and expansion. AHEAD is a leading supplier of headwear to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world. Among active professional golfers who wear AHEAD gear on the course are Jim Furyk and Brittany Lincicome. Golf legends Jack Nicklaus and ANNIKA wear AHEAD exclusively.

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