BOSTON – The Legends Tour, the official senior tour of the Ladies Professional Golf Association (LPGA), has introduced a new name and logo under the banner of The Legends of the LPGA and furthers their strategic alliance with the LPGA. The Legends of the LPGA will remain the official senior tour of the LPGA, and with the renewed partnership as an official LPGA-branded property, it will have an opportunity to collaborate more with the LPGA in the future.
For more than 70 years, the LPGA has been the global leader in growing the game and creating playing opportunities for girls and women at all levels of the game.
“We are thrilled to officially include the LPGA in our name since it is who we are, plus the LPGA is among the most recognizable global brands in golf,” said two-time major champion and The Legends of the LPGA CEO Jane Geddes. “Our members represent the best in women’s golf, the history of the LPGA, and some of the greatest golf moments of the past four decades. We continue to create opportunities for fans to connect with the players through a variety of events on and off the course, and with the power of the LPGA name and brand fully behind us, we will continue to soar to new heights, entertain fans, and help grow the game.”
The Legends of the LPGA enriches the legacy of women’s golf by preserving its history and inspiring the future to achieve impossible possibilities.
About the LPGA
The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive.
Created in 1950 by 13 founders, the Association celebrates a diverse and storied history. The LPGA Tour competes across the globe, reaching television audiences in more than 220 countries. The Symetra Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the three Tours, the LPGA represents players in more than 60 countries.
Additionally, the LPGA Foundation has empowered and supported girls and women since 1991, most notably through LPGA*USGA Girls Golf, the only national program of its kind, which annually engages with nearly 100,000 girls. The LPGA Amateur Golf Association and LPGA Women’s Network provide virtual and in-person connections to female golfers around the world, while LPGA Professionals are educators, business leaders and gamechangers dedicated to growing the game of golf for everyone.
About Legends of the LPGA
The Legends of the LPGA was founded in 2000 by 25 veteran LPGA Tour professionals to continue showcasing the talents of some of the greatest women golfers of all time. Fast forward to today, and The Legends of the LPGA includes nearly 150 players who represent more than 750 LPGA Tour victories, including 84 major championships, plus 15 LPGA and World Golf Hall of Fame members.
http://www.legendsofthelpga.com
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