Golf Tourism Takes Spotlight at 2026 PGA Show

Over 1,200 vendors are expected at the golf industry's biggest event of the year - PGA Show - scheduled at Orange County Convention Center in Orlando, Florida January 21-23.

ORLANDO, Florida – Global golf tourism will be a major focus at the 2026 PGA Show, with international destinations, resorts, tour operators, and travel services gathering in the Golf Travel Pavilion at the annual gathering taking place from January 20–23 at the Orange County Convention Center in Orlando.

Designed to connect PGA of America Golf Professionals and industry leaders with leading travel partners, the Pavilion will feature destinations including Austria, the Dominican Republic, Ireland, Portugal, Scotland and South Africa, alongside specialist operators such as Haversham & Baker, Premier Golf, IBT Golf Travel and Guatemala’s Luxury Fish & Golf, as well as hospitality brands including Omni Hotels & Resorts, the Official Hotel & Resort of the PGA of America.

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The 2026 PGA Show is expected to attract over 30,000 attendees all connected to the golf industry.

The 2026 PGA Show is billed as being the biggest yet, with golf tourism being a major focus.

The initiative is further strengthened by a partnership with the International Golf Travel Market (IGTM), which will have a dedicated presence on the show floor and deliver a featured session on The Clubhouse Stage on January 21 at 4:00 p.m., examining global golf travel trends, destination development, and consumer demand, with contributions from IGTM, Omni Hotels & Resorts and Algarve Portugal.

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The Pavilion reflects the PGA Show’s growing emphasis on golf travel as a driver of participation, engagement, and business growth across the global game.

The 2026 PGA Show will attract in excess of 30,000 industry professionals during the week.

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www.pgashow.com

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